Archive for February, 2011

Women Control Car Repair Decisions

Cars are a guy thing… at least that’s the conventional wisdom. The truth is, even when it comes to cars, it is truly a she-conomy. Women control most purchase decisions for the family, including that formerly male-dominated domain the family vehicle.

The most recent data shows that women control most of the auto related decisions for the family. Women influence more than 85 percent of all automotive sales in U.S. households. Women comprise 50 percent to 65 percent of the customer base at service centers. Women buy 60 percent of all passenger tires.

Yes, even the tire purchases are controlled by women. But when was the last time you saw a tire ad on a TV show with primarily women viewers The truth is that the auto industry depends on women but does a terrible job talking to them and educating them.

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Working With Auto Repair Mechanics – How to Identify Them

Once you got yourself out of the phone and finally in the auto repair shop, it’s imperative that you know the type of auto repair mechanicstechnicians you’ll be dealing with. Knowing their style and what they’re all about when it comes to getting your car problem repaired, is crucial.

Like the quoters, there are also different kinds of auto repair mechanics. And they fall in 3 major categories that you should be aware of, if you want to make sure that you’re going to get the best results for your car repair problems.

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